Once deciding on comedy as our genre, we have begun thinking about plot. First we decided to think of something that is very common now, relate it to something from childhood and work on a situation from there. We looked into the popularity of Apple products, in particular the iPhone. We took a lot of time and effort into researching what people like about the iPhone; particularly features we can create jokes based on.
We then looked at some videos from TomSka and BriTANicK on YouTube. These comedic videos gave us inspiration for what we could achieve ourselves. We watched a video that randomly featured someone using a tin can as a phone; here is where we decided to link the iPhone with a tin can. For this we have decided to create a fictional product, replicating an Apple product named the iCan. This is merely a tin can with iPhone capabilities. The advert will showcase different features of the iCan and we will focus on the name. For example, a line such as 'I can, with the iCan' relates the feature to the name.
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