Target Audience

Definition of Target Audience: "An audience is a group of people who participate in a show or encounter a work of art"

Romantic Comedy Romantic comedy films (abbreviated as rom coms or romcoms) are films with light-hearted, humorous plotlines, centered on romantic ideals such as a true love able to surmount most obstacles. Romantic comedy films are a sub-genre of comedy films. Romantic comedy can also be used to describe some television series.

My target audience Typically Romantic / Comedy films appeal to a young audience, of both genres who can appreciate and enjoy the story, the connection between the two people and how the story progresses. Therefore, I propose my production to be aimed at both a male and female audience with an age range from about 13-18, and a demographic of lower to middle class consumers with a reasonable disposable income and level of education to afford to watch the film as well as appreciate and understand the narrative plot. Despite this, due to the unique story-line I believe people within a higher demographic of an increased disposable income and higher level of education would also enjoy the film, with perhaps less well known actors. 13-18 year olds still attend school and are at a part in their life when relationships are very much on their mind. For this reason I believe the most profitable market for mine and Callum's film is 13-18 year olds.